Our Work - BoilerRoom Communications

Philosophy - BoilerRoom Communications

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BE LIKE WATER

"Water is the softest substance in the world,
yet it can penetrate the hardest... Sever it,
yet it is not divided... Water has no shape of
its own, but moulds itself to the receptacle
that contains it."

Bruce Lee, Artist of Life.

NOTHING IS IMPOSSIBLE

The philosophy is simple. Some agencies and
people have an attitude from the outset that
a certain task can't be done; Our attitude is
that anything is possible.

VISION

To be Australia's most effective agency.
Building brands and making sales.
We draw our success from the success
of our clients.

Contact - BoilerRoom Communications

AUSTRALIA

Level 2, 32 Garden St, South Yarra, 3143
kelly@boilerroom.com.au

 

+61.3.9825.0899 (Tel)
+61.3.9825.0888 (Fax)

Capabilities - BoilerRoom Communications

BoilerRoom is a fully integrated agency:

BRAND DEVELOPMENT

• Develop new brands
• Reposition existing brands

BRAND STRATEGY

• How to deliver a brand to market
  in a strong and consistent manner

COMMUNICATIONS STRATEGY

• The key messages to communicate
• How/where/when to communicate

CUSTOMER MANAGEMENT

• Loyalty programs and Churn Reduction strategies
• Up-Sell / Cross-Sell / Member-Get-Member
• Segmentation work
• Building, mining and managing databases

CREATIVE DEPARTMENT

• Fully integrated campaigns across all
  communication mediums
• Above-the-line – TV, radio, print, press, outdoor
• Below-the line – DM, EDM, SMS, collateral,
  street marketing, sales aids, sampling
• Online – websites, banner ads,
  listing-optimisation, viral campaigns

DESIGN

• Corporate identity
• Packaging

DIGITAL

• Full web creative development
  from idea to delivery
• Standards and accessibility compliant
  HTML development
• Rich media entertainment development
  (flash, video, DVD, mobile)
• Content management solutions
  - Information architecture reviews and optimisation
• Web strategy and web integration within
  overarching campaign
• Search engine optimisation (SEO)
• Campaign tracking and effectiveness measurement

MEDIA PLANNING & BUYING

RESEARCH & ANALYTICS

• Response Management
• Statistical data analysis
• Online research
• Create effectiveness cultures
• Management and tracking of results
• Full range of econometric
  modeling methodologies

Testimonials - BoilerRoom Communications

"In my role as Third Party Alliances Manager
at Medibank Private, I have worked extensively
with BoilerRoom to launch and develop our
extremely successful range of diversified products.
The engagement with BoilerRoom has occurred
at the strategic development level as well as
the execution and ongoing refinement of that strategy."

Mario DeLosa, Third Party Alliances Manager

MEDIBANK PRIVATE

"BoilerRoom has done a great job at embarking
on such a large project. Whilst it's still early
days, they have provided us with a strong level
of comfort. In fact we have now appointed
BoilerRoom for all our communications material.
We look forward to working very closely with
BoilerRoom over the next two to three years to
develop this program that will create social
change for Australia."

Alan Woodhouse, Chief Executive Officer

AUSTRALIAN REFRIGERATION COUNCIL LIMITED

"I read the new Life Insurance brochures and
sample letters on the weekend. This is excellent
professional work, well done to all involved.
I believe we will be really successful with
this product range."

George Savvides, Managing Director

MEDIBANK PRIVATE

"I have found your strategic approach synergises
with our marketing strategy extremely well
and we now have strong brand proposition
that integrates seamlessly across all elements
in the communications mix."

Jason Shugg, Brand Manager

CITYSEARCH®

"During my time as a Marketing Manager
I have had to deal with many companies
who promise a service which has to date only
been seen in your organization. I believe you
have a very varied experienced group of staff
that range from concept, creative, design and
product delivery that represents your
company in a very professional way"

Ella Pierce, Sales & Marketing Manager

CONCEPT BLUE

"In 20 years of commissioning and approving
TVC's, Friday was the first time I have ever had
the luxury of approving advertising which
delivered exactly to the Brief AND MORE."

Marcus Kohn-Taylor, Sales & Marketing Director

RED ENERGY

"Telstra is a large organisation which often often places
great demand on supplier, rigid time-lines with
many stakeholders are one of the many pressures.
I must say your team saw this as a challenge
and became more determined to succeed."

Cheri Smith, Manager, Brand & Marketing Program

TELSTRA COUNTRY WIDE

"Critical to the success of the campaign was
the strategic and innovative approach... All work
delivered adhered to the brief, attributed partly
to the interactive approach from the outset,
in conjunction with clear, open communication."

Jane Tickner, Consumer Data Marketing Manager

TELSTRA CONSUMER & MARKETING

Clients - BoilerRoom Communications