Capabilities - BoilerRoom Communications

BoilerRoom is a fully integrated agency:

BRAND DEVELOPMENT

• Develop new brands
• Reposition existing brands

BRAND STRATEGY

• How to deliver a brand to market
  in a strong and consistent manner

COMMUNICATIONS STRATEGY

• The key messages to communicate
• How/where/when to communicate

CUSTOMER MANAGEMENT

• Loyalty programs and Churn Reduction strategies
• Up-Sell / Cross-Sell / Member-Get-Member
• Segmentation work
• Building, mining and managing databases

CREATIVE DEPARTMENT

• Fully integrated campaigns across all
  communication mediums
• Above-the-line – TV, radio, print, press, outdoor
• Below-the line – DM, EDM, SMS, collateral,
  street marketing, sales aids, sampling
• Online – websites, banner ads,
  listing-optimisation, viral campaigns

DESIGN

• Corporate identity
• Packaging

DIGITAL

• Full web creative development
  from idea to delivery
• Standards and accessibility compliant
  HTML development
• Rich media entertainment development
  (flash, video, DVD, mobile)
• Content management solutions
  - Information architecture reviews and optimisation
• Web strategy and web integration within
  overarching campaign
• Search engine optimisation (SEO)
• Campaign tracking and effectiveness measurement

MEDIA PLANNING & BUYING

RESEARCH & ANALYTICS

• Response Management
• Statistical data analysis
• Online research
• Create effectiveness cultures
• Management and tracking of results
• Full range of econometric
  modeling methodologies